Resources

Social Marketing Charrette (October 1 and 2, 2008)

• more information
• Presentations coming soon.

Community-Based Social Marketing Workshop (September 11, 2008)

• more information
• Community-Based Social Marketing Website and Forum , Doug McKenzie-Mohr

2nd Annual Water Educators Workshop & Reunion (September 15, 2006)

• Keynote address - Social Marketing: What is it? Why is it so hard and What are 12 Principles to Make it Easier? by Nancy Lee
• Fact sheet on social marketing by Nancy Lee
• “e-Life” – A Media Based Approach to Educating the Public about Watersheds by Leslie Rauscher, NCTCOG and Jeff Jamison, CBS KTVT-11
• Session A: Storm Water Education Workshop
  • Storm Water & Social Marketing: How to get people to take it personally & change! by Leslie Rauscher-NCTCOG
• City of Irving's oil recycling program by Karen Siddall
• Social marketing & storm water on the web by Howard Redfearn, City of Mansfield
• Session B: Water Conservation Education Workshop (presentations not available)
  • Erin Chastain-Harris-City of Allen
  • Denice Hickey-North Texas Municipal Water District
• Session C: Watershed Education Workshop (presentations not available)
  • Bruce Hunter-UNT
  • Rick Ashley - River Legacy Foundation
  • Jason Pierce –UTRWD